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Performance and Functionality

Performance and functionality cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Description
__hssc	Tracks sessions and determines if HubSpot should increment the session number and timestamps.
__hssrc:	Used by HubSpot to determine if the user has restarted their browser.
__hstc	The main cookie for tracking visitors in HubSpot.
hubspotutk	Keeps track of a visitor's identity and is passed to HubSpot on form submission.
messagesUtk	Used for tracking user messages through the website’s chat feature.

Analytics and Customization

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Description
_clck	Microsoft Clarity cookie used for user analytics.
_clsk	Microsoft Clarity cookie used for session analytics.
_ga	Google Analytics cookie used to distinguish users.
_ga_6S8J9LXEQJ	Google Analytics cookie used to distinguish users.
_ga_BZYPST9YJQ	Google Analytics cookie used to distinguish users.
_ga_VWMZ4SHPPK	Google Analytics cookie used to distinguish users.
_gcl_au	Used by Google AdSense for experimenting with advertisement efficiency.
_gid	Google Analytics cookie, used to distinguish users.

Advertising

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Description
_fbp	Facebook Pixel cookie used to deliver advertisement products.

Essential

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Cookie	Description
token_production	This cookie is used to retrieve user information
wp-settings	Is used by Wordpress to maintain the wp-admin setting of a WordPress user
wp-settings-time	Used by Wordpress to customize the view of admin interface

Social Networking

These cookies enable the integration of social media features and services on our website. They allow users to share content with their networks and track user interactions across social platforms, facilitating more personalized and relevant social media experiences.

Cookie	Description
_gat_gtag_UA_74744918_1	Google Tag Manager cookie used to manage tracking.
_gat_UA-74744918-1	Google Tag Manager cookie used to manage tracking.
_zitok	First-party cookie set by ZoomInfo to identify unique visitors

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Digital Maturity Infographic

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